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Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders
Автор: Adam Morgan
Дата написания:
Издательство: John Wiley & Sons Limited
ISBN: 9780470409978
Цена: 1848.98 Руб.
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Польза не во многих, но в хороших книгах. (Сенека)

Вручая рукопись рецензенту, автор стыдливо бормотал: - Не сочтите за труд, не сочтите за труд... Потом он горько жаловался, что рецензент его понял буквально.

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