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Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right



Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
Автор: Adam Toren
Дата написания:
Издательство: John Wiley & Sons Limited
ISBN: 9781118098608
Цена: 1231.62 Руб.
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Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.


Вся жизнь человечества последовательно оседала в книге: племена, люди, государства исчезали, а книга оставалась.

10 самых смешных ляпов перевода рекламных слоганов на языки других стран: Компания Coca-Cola долго не могла найти точное название своему напитку в Китае: в китайской транскрипции оригинальное название звучит как "кекукела", что примерно можно перевести как призыв "кусать воскового головастика" или, на другом диалекте, "кобыла, начиненная воском". Перебрав за несколько лет более десяти тысяч вариантов, маркетологи остановились на варианте "Коку Коле", что означает "счастье во рту".


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